Maximuscle Launches The Ibiza Challenge

Sports nutrition brand, Maximuscle, has launched the ‘Ibiza Challenge’ to help get people into shape ahead of the summer.

The campaign launches with a consumer on-pack competition, which rewards those who work hard in the gym with one individual winning the chance to take two of their friends to the party island of Ibiza.

Fitness expert and Maximuscle ambassador Bradley Simmonds will be fronting the campaign alongside existing Maximuscle athletes including Liverpool and England footballer, Jordan Henderson, England rugby’s Maro Itoje, Anthony Watson and Chris Robshaw, Wales’ George North and undefeated light-heavyweight boxer, Anthony Yarde.

In addition to the competition, the Ibiza Challenge campaign will see Maximuscle’s personal trainers and nutritionists create a series of fitness programmes, as well as additional content to advise on how people’s diet can help them reach their desired targets.

All programmes and content can be accessed by signing up to the Home of Gains community at www.maximuscle.com/Home-Of-Gains where people can also enter the Ibiza Challenge competition by purchasing a new Maximuscle protein powder tub instore or online.

Craig Percival, nutrition category marketing director, GSK said: “Putting the right fuel in your body is just as important as your training and each of our range has been nutritionally tailored to meet every user’s individual training needs, through expert knowledge and quality ingredients. You’ll be able to achieve your goals a lot quicker. Just in time for summer.”