Maxinutrition Launches Lazy Sunday Campaign
MaxiNutrition has launched a new advertising campaign with boxer Amir Khan, Wales rugby winger George North and Liverpool player Jordan Henderson.
The new advert will see the trio show their training routine, looking into their ‘lazy Sunday’, whilst also featuring shots of people enjoying a relaxing Sunday.
Lazy Sunday also links to MaxiNutrition’s recently launched ‘It’s Not For Everyone‘ campaign, which features Amir Khan, and shows the boxer’s fitness routine.
MaxiNutrition launched Street Gym last month, an outdoor urban gym environment, to members of the public as part of the brand’s 2016 push.
Gareth Coady, MaxiNutrition brand manager, commented: “The juxtaposition of a typical lazy Sunday against scenes of Amir, Jordan and George hard at work really personifies our wider brand voice. Dedication is what helps you achieve your results and MaxiNutrition can support every step of the way. Real gym-goers know the dedication it takes to become successful – just ask our champions.”
“The quest to achieve your ultimate goal takes a lot of hard work. Our formulations use scientifically-proven ingredients to support your path to success, and users can be confident that by choosing us they’re choosing a protein that really does work as hard as they do to build and maintain muscle mass.”
