Maxinutrition Launches New Campaign
MaxiNutrition has launched its campaign for 2016, titled ‘It’s Not For Everyone’ featuring boxer Amir Khan.
As part of the campaign, the protein-led nutrition company has released a video showing how Khan trains to become a world champion boxer.
Following the release of this video, MaxiNutrition will launch a brand advert, featuring Liverpool FC captain Jordan Henderson and Wales winger George North, alongside Amir Khan.
MaxiNutrition will also host a Street Gym event in London, where the brand will create an outdoor gym, open to members of the public.
Gareth Coady, MaxiNutrition brand manager, said: “It’s Not For Everyone captures the essence and attitude of MaxiNutrition. It brings to life the grit, determination and drive needed to succeed. MaxiNutrition products are for those who really need it and are serious about their training and nutrition. Success doesn’t come without effort.”
“Our protein-led nutrition products use scientifically-proven ingredients which help those who take our products support their goals. This is why champions like Amir and Jordan choose MaxiNutrition – protein that works as hard as they do.”
