M&C Saatchi Appoints Planning Head

M&C Saatchi Sport & Entertainment has appointed Stuart Donovan as its new planning director to head up all aspects of insight and planning at the agency.

During his 12 year career, Donovan has worked with a number of global brands, including Ford, Yahoo, Nokia and O2.

Donovan started his career at Ogilvy and Mather before moving into planning and strategic roles at Havas Sports & Entertainment, Threshold Sports and most recently pd3.  

Commenting on the appointment, Stuart said: “M&C Saatchi Sport & Entertainment is renowned for its award-winning creativity but underpinning this is a rigorous approach to insight and strategy. I’m excited about the opportunity to expand the agency’s planning capability in line with its mantra of brutal simplicity of thought”.

Jamie Wynne-Morgan, managing director, M&C Saatchi Sport & Entertainment, added: “Stuart has extensive traditional brand account and sponsorship planning experience but his more recent role as a creative planner in the world of sport and entertainment made him a perfect fit for us as we continue to expand our strategy offer.”