M&C Saatchi Merlin Launches Influencer Division

M&C Saatchi Merlin has launched a new division specialising in social influencers, to be led by Richard Thompson, chairman at M&C Saatchi Merlin. 

Thompson will oversee the division by driving business growth and providing full service management and representation for the talent, which launches with: Seen Through Glass, LDN Muscle and A Style Album.

Seen Through Glass is an automotive lifestyle vlog run by Sam, who travels around the world filming luxury cars, going on road trips and attending events to create content for his YouTube channel, which currently has over 250,000 subscribers. He has worked with a number of premium brands including Michelin, Shell and Gumtree.

LDN Muscle are fitness social influencers made up of two sets of brothers – the Exton Twins (James and Tom), and the Bridger Brothers (Max and Lloyd). All qualified personal trainers, they create Transformation Guides which have sold in over 150 countries to date. They have also launched their own supplement business, clothing line, fitness education academy and bestselling book and app, whilst having over 330,000 followers on Instagram, Twitter and Facebook.

A Style Album is a fashion and lifestyle blog created by Louise Redknapp and Emma Thatcher. With over 70,000 followers on Instagram, they share fashion, beauty, interior, lifestyle, travel and food tips with other women.  

Richard Thompson, chairman at M&C Saatchi Merlin, said: “We are very excited to be opening this new division and begin to harness the power that this talent has. In today’s world, social influencers are more than just a channel, they are a business and have the ability to reach new audiences that brands can’t. We are looking forward to helping them on this journey and continuing to grow in this sector.”

M&C Saatchi Merlin also opened an athlete division in July 2015, with clients including double Olympic gold medallist Jade Jones and Katarina Johnson-Thompson.