M&C Saatchi Nets Sky Bet Football League Brief
M&C Saatchi Sport & Entertainment has been appointed by Sky Bet to activate its title sponsorship of the Football League, and will be briefed to create a campaign that reaches out to Football League fans by demonstrating ‘Sky Bet’s commitment to putting money back into the game’.
Sky Bet, the UK’s fourth largest online bookmaker, replaced npower as title sponsor of the Football League last summer, with the three divisions becoming ‘The Sky Bet Championship’, ‘Sky Bet League One’ and ‘Sky Bet League Two’.
Rob Painter, marketing director, Sky Betting and Gaming commented: ‘The coming together of Sky Bet and the Football League gives us the perfect opportunity to engage with millions of football fans spanning 72 communities. We feel that the addition of M&C Saatchi Sport & Entertainment will help us achieve this goal in a truly compelling way and we look forward to working together.’
Steve Martin, CEO of M&C Saatchi Sport & Entertainment, added: ‘Sky Bet is a brand that is really going places so it is a hugely exciting moment for us to be appointed following a rigorous pitch process. We are looking forward to implementing an integrated plan focused around a big, simple idea that we believe will deliver a step change for the brand – and we hope this will become the foundation of a long-lasting partnership.’
Kicking off in time for the 2014/15 season, the activation aims to inspire greater conversation and participation with Sky Bet’s title sponsorship.
