M&C Saatchi S&e Launches New Division

M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division, with a dedicated team working into business director and newly appointed head of lifestyle Laura Coller.

According to the agency, the new move is aligned with its mission to ‘create impact through the things people love’ and the Sport-Lifestyle team comprises a mix of existing staff and new hires, recruited on spec.

Laura Coller commented: “We have been at the forefront of the women’s fitness phenomenon  for the past few years, steering the conversation for major global brands and developing it from a vertical interest into a broader lifestyle proposition.

“This evolution is representative of how brand comms needs to progress in order to reflect the increasingly varied passions of consumers and the ever-changing media landscape. Diversifying our offering gives us the opportunity to connect our brands to more consumers, more often and in more powerful ways.”

The division will be multi-disciplinary, creating channel agile campaigns with integrated output across PR, digital, ATL, social and experiential.

Steve Martin, CEO, commented: “Today’s announcement marks an exciting new chapter for the agency as we extend our services and continue to evolve. The offering presents a unique proposition, bringing the M&C Saatchi Sport & Entertainment mentality of big, non-traditional thinking to the Sport-Lifestyle arena.”