M&C Saatchi Sport & Entertainment Appoints Ellie Reed

M&C Saatchi Sport & Entertainment has appointed Ellie Reed to its board as head of digital.

Reed will be working across a client portfolio which includes Samsung, Ballantine’s and NatWest. The role will also include helping current clients integrate their digital assets into broader campaigns whilst developing M&C Saatchi Sport & Entertainment’s portfolio through innovative partnerships. The agency was named Agency of the Year at last year’s BT Sport Industry Awards. 

Reed joins from Disney’s Maker Studios where she headed up the branded entertainment division. There she developed original content and video distribution initiatives for the likes of HP, Google and PlayStation amongst other clients. Prior to this, Reed served as international business director at AOL running the European Commission partnership and held various roles in the digital media industry specialising in transitioning companies from digital start-up through to post-acquisition success including video distribution pioneer goviral.

Reed commented: “M&C Saatchi Sport & Entertainment empowers brands to cut through media fatigue through the things people love. As audience behaviours continue to evolve in the context of new digital possibilities we will deliver the best client solutions regardless of discipline, whether they are technologically-led, strategic, creative, data-powered or media-orientated.”

Steve Martin, CEO, added: “Ellie is such an experienced operator in this critical area of brand marketing and will add real impact to our client campaigns across the sport, entertainment and lifestyle divisions. She has a very strong understanding and connections in the eSports community and will drive this growing offer within the agency too.”