M&C Saatchi Sport & Entertainment Opens La Office
M&C Saatchi Sport & Entertainment has expanded its international business with the opening of a new Los Angeles office, joining its New York office in the United States to provide bi-coastal support for M&C Saatchi Sport & Entertainment clients.
As part of the expansion, consumer public relations expert Corey Langworthy has joined the firm to manage the office and provide strategic support to existing local clients. Coming to M&C Saatchi Sport & Entertainment from global PR agency Golin, Corey brings a wealth of consumer, entertainment and sports-related experience from his time leading programmes on behalf of Procter & Gamble, Toyota, Shell Oil, Frito-Lay and Wells Fargo.
The Los Angeles office will provide industry insight and creative solutions across sports and entertainment sponsorship and activation, experiential, public relations, content creation and social media. M&C Saatchi Sport & Entertainment LA joins a network of global offices that includes London, Berlin, Sydney and New York.
M&C Saatchi Sport & Entertainment Global CEO Steve Martin said: “As the media universe becomes more fractured and brands find it increasingly difficult to reach their key audiences, they’ll turn to the thing consumers won’t walk away from – the things they love.
“We’re seeing enormous interest from companies looking to deepen their consumer relationships and express their shared passion and support for the sports and entertainment people care about most. Adding an office in the lifestyle capital of the world is a huge step for us and we can’t wait to help more brands creatively engage the public around their marketing investments.”
M&C Saatchi Sport & Entertainment LA managing director Corey Langworthy added: “Growing up in Los Angeles, you naturally associate sports and entertainment with the Southern California lifestyle. Los Angeles is home to a fit, active population and more professional teams, action sports brands and entertainment powerhouses than any place on Earth. We can’t wait to showcase our award-winning creative and deliver amazing experiences to fans and clients alike.”
The Sport & Entertainment team is part of the M&C Saatchi LA Group, which includes Heavenspot, M&C Saatchi Mobile, CLEAR and M&C Saatchi SHARE, and will be housed in the group’s existing Santa Monica offices.
