M&C Saatchi Wins Reebok PR Business

Reebok has handed the entirety of its UK PR account to M&C Saatchi Sport & Entertainment including promotion of its endorsement deal with Arsenal striker Thierry Henry.

The move ends the sports brand’s six-year relationship with Cake who stated it had declined to repitch for the business.

M&C Saatchi have been working with Reebok for the past two years in a sports consultancy role. The agency won the business following a competitive pitch and will start work full-time on the account from the beginning of February.

M&C Saatchi has hired Jo Bayles from rival agency Hill & Knowlton to work on the account.