MCC strikes four-year BrewDog partnership

Marylebone Cricket Club (MCC) has inked a four-year partnership that designates BrewDog as the official beer partner of Lord’s Cricket Ground.

From January 2025, the Scottish brewing company’s range of products will be available at the iconic venue, including both alcoholic and non-alcoholic options.

During summer, BrewDog will take over the Food Village Upper Deck at Lord’s, which will in turn feature craft beer and customer activations.

Throughout the season, the company will lead matchday activations at select BrewDog pub locations.

The deal adds to BrewDog’s sports partnership portfolio, after the company became the front-of-shirt sponsor of Super League club London Broncos.

“This collaboration not only brings a new level of quality to our bars at Lord’s but also an enhanced matchday experience, with takeovers and activations at the ground,” said Andy Muggleton, Commercial Director at MCC.

“We look forward to introducing the new line-up of craft beers, providing a refreshing, modern twist to our offering, which we’re sure will be well-received by all who visit the home of Cricket.”

James Arrow, CEO at BrewDog, added, “With an ambition to make as many people as passionate about great beer as we are, this partnership with Lord’s enables us to do just that, taking BrewDog to a premium mainstream audience with a full range of beer styles to suit everyone.”

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