Mccain Appoints Pitch To Manage Athletics PR

Sports communications consultancy Pitch has been appointed by McCain Foods, to undertake PR support for the company’s sponsorship of UK Athletics.  
 
The agency will be responsible for raising awareness of McCain’s five-year, £5m partnership with UK Athletics, which sees the brand own the domestic competitive structure (McCain Young Athletes League, McCain Challenge Series, McCain Power of 10) and club structure through McCain Athletics Networks.
 
Pitch will be activating a consumer PR campaign throughout the course of the year, working with McCain athletics brand ambassadors Sally Gunnell, Perri Shakes-Drayton, Steph Twell and Marilyn Okoro.
 
Pitch will also support McCain’s nationwide athletics road shows, which will be visiting ten UK cities throughout the summer months giving youngsters up and down the country a chance to have a go at athletics.