Mccain Becomes Tour De France Supplier
McCain Foods have announced a sponsorship agreement with the Tour de France 2014 which will see them become an official supplier of the event which will begin in the UK this summer.
For the first time this year the race starts from Yorkshire, the home of McCain Foods. The Tour de France Grand Depart is made up of three stages, travelling through Yorkshire on the 5th and 6th July, before leaving Cambridge and travelling to London on 7th July. Millions of fans will line the streets to watch the peleton, including defending champion Chris Froome, ride past.
The tour will have a live audience of approximately 4 million with McCain using the race’s exposure to promote its brand values, tying back to their Yorkshire and potato farming heritage as well as engaging with their target audience in local communities.
Mark Hodge, Marketing Director of McCain Foods GB said: ‘McCain are thrilled to be a part of one of this year’s biggest global sporting events and this partnership is the perfect way for us to celebrate our Yorkshire and farming heritage and engage with local communities and British potato farmers. We feel there is a natural synergy between McCain and Tour de France in Yorkshire and we are looking forward to celebrating the joy of such an exciting sporting event this summer.’
