McDonald’s Launches Celebration Search
McDonald’s has launched its latest campaign as it searches for its team of player escorts for UEFA Euro 2016.
The activity, #CelebrateBetter, is calling on young footballers and their parents across the UK to share their best goal celebrations for the chance to win a place as a player escort for the tournament, hosted in France from 10th June to 10th July.
To enter, parents will need to share a picture of their child’s best celebration with @BetterPlayUK twitter account using #CelebrateBetter.
In addition all entries will also be considered for ‘Celebration of the Day’ during this year’s Community Football Week, from 27th to 31st July, which will see one winner win a pair of tickets to this year’s Community Shield.
McDonald’s head of Welsh football and #CelebrateBetter ambassador, Ryan Giggs, said: “Scoring a goal is an incredible feeling, whether in the park with your mates or in front of 90,000 people. Nothing comes close to that emotion when the ball crosses the line. A player’s celebration is their unique way of sharing that elation with everyone around them.
“The goal against Arsenal in the 1999 FFA Cup semi final is a celebration I will never forget, though I can’t remember why I celebrated like that. It was pure passion. We want to see grassroots footballers share their celebrations and we’re looking for the most creative, passionate and fun celebrations they can come up with.”
McDonald’s head of English football and #CelebrateBetter ambassador, Martin Keown, added: “I may not have been the most prolific goal scorer and have sometimes been on the receiving end of a few infamous celebrations but I remember scoring two goals against Shaktar Donetsk in the Champions League and I gave Dennis Bergkamp a piggyback round the pitch!
“Everyone loves to celebrate and we want to see your best efforts by sharing them with @BetterPlayUK on twitter using #CelebrateBetter.”
Meanwhile, the initial one-month sales window for the tournament attracted 11,264,142 requests through the website, according to UEFA. Those who were successful have been informed, after the allocation of tickets was determined by random draws.
Further tickets for all games will be made available for fans of the 24 participating national teams after the finals draw in December.
