McDonald’s Renews Uefa Deal For Euro 2012

McDonald’s has renewed its long-standing sponsorship deal with European football governing body UEFA to cover the European Championships in 2012.

McDonald’s, which has been a sponsor of the tournament since 1992, becomes the sixth global partner for Euro 2012 following on from deals with adidas, Castrol, Coca-Cola, Hyundai-Kia, and Carlsberg.

As part of its sponsorship agreement, which includes integrated broadcast sponsorship rights in Europe, McDonald’s will continue to provide children with the opportunity to participate in all national team competitions through the sole and exclusive ‘McDonald’s Player Escort Programme’.

In addition, McDonald’s will benefit from exclusive marketing rights and will activate a number of marketing and promotional campaigns across its restaurants giving football fans across Europe the chance to obtain tickets for the relevant events.

Euro 2012 will take place in Poland and Ukraine.