McDonald’s UK has signed Manchester United assistant manager, Ryan Giggs, who will support the company’s ongoing community partnerships with the four home nation football associations until 2018.
Giggs’ role will focus on supporting McDonald’s 14 year partnership with the Football Association of Wales and he joins Martin Keown, McDonald’s head of English football and Casey Stoney, McDonald’s head of women’s and girl’s football, on new three year deals.
The trio will visit grassroots clubs across the UK and be supported by the McDonald’s Better Play programme. They will work alongside long serving patrons of the Better Play Community programme Sir Geoff Hurst, McDonald’s director of football, Kenny Dalglish, McDonald’s head of Scottish football and Pat Jennings, McDonald’s head of Northern Irish football.
Footprint Sports & Entertainment client, Giggs, who made 672 appearances for Manchester United, said: “I am extremely proud to be involved in the grassroots game with McDonald’s. They are the longest standing supporter of community football in the UK and for the past 14 years has been helping raise the standards of grassroots football by supporting accredited clubs. I am looking forward to continuing to support the McDonald’s Better Play programme for the next three years and to hopefully inspire the next generation of footballers.”
McDonald’s UK CEO, Paul Pomroy, said: “We are extremely proud of our heritage in grassroots football. Our programme focuses on supporting grassroots clubs up and down the UK and inspiring a future generation of footballers. It is fantastic to have Ryan, Martin and Casey join our longstanding ambassadors, as it will allow us to continue to move our football programme forward as we look to help clubs raise the standards of the grassroots game in 2016 and beyond.”
McDonald’s has been the official community partner of the four football associations for over 14 years. The partnership focuses on supporting grassroots clubs and their volunteers to raise the standards of grassroots football across the UK and improving the grassroots experience for young footballers, through better play.