Mcenroe Sets Tennis Fans’ Pulses Racing
John McEnroe surprised two Wimbledon fans on their way to The All England Club on Wednesday 8th June as he took one the role as a secret chauffeur as part of Jaguar’s #FeelWimbledon campaign.
McEnroe shocked tennis fans Tom Payne and Nick Webb, who were selected to take part in the Secret Chauffeur stunt and offered a VIP trip to Wimbledon as part the campaign. On route to Wimbledon, the real chauffeur jumped out the car to be replaced by John McEnroe as he personally drove the two fans to The Championships, Wimbledon.
Jaguar is using sociometic, biometric and atmospheric sensors to analyse and celebrate the unique spectrum of emotions associated with the tennis tournament. Documenting the experience, Jaguar captured the emotional reactions of Payne and Webb using biometric wristbands and hidden cameras were installed in the car to film the fans responses.
McEnroe commented: “I was very happy to be part of this creative stunt with Jaguar. This is the greatest Grand Slam of them all – both in the eyes of the players and fans – and the surprise on Tom and Nick’s faces when I got in the car shows just how excited the fans get at Wimbledon.”
Tom Payne said: “I thought I was just coming to Wimbledon to watch the quarter finals and enjoy the atmosphere, but to be driven there in style by the legend John McEnroe was incredible. It was an awesome surprise!”
Nick Webb added: “I think my reactions say it all! Walking into Wimbledon with McEnroe was something I’ll never forget.”
