Mcilroy And Woods Unveil TMRW Sports
Northern Irish golfer Rory McIlroy has joined forces with 15-time major winner Tiger Woods to launch a sports, technology and entertainment company which is thought to include the introduction of stadium golf events.
The new business, named TMRW Sports, will feature ‘technology-driven ventures with progressive approaches to sports, media and entertainment’.
The two golfers are co-founding the company with legendary NBC sports producer Dick Ebersol and CEO Mike McCarley, who will oversee the execution of the company’s vision. McCarley was previously NBC Sports’ President, Golf, and Global Strategy from 2011 to 2021 and led NBC’s coverage across NBC Sports and Golf Channel and its digital platforms.
The areas of sport, media and entertainment that the company will focus on has not been revealed, but the announcement comes just a few days after GolfWeek reported that Woods and McIlroy were considering starting an arena-centric golf skill competition alongside the PGA Tour.
Woods commented, “I look forward to working with TMRW Sports to bring more people access to sports.
“So many athletes, entertainers and people from all walks of life that I meet share our passion for sports, but they also share our desire to build a brighter future for the next generation of sports fans. Together we can use technology to bring new approaches to the sports we love.”
McIlroy added, “For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience.
“In a world where technology provides us with so many choices for using our time, we want to make sport more accessible for as many people as possible.”
More details could reportedly be announced by PGA Tour commissioner, Jay Monahan, during his press conference before the Tour Championship in Atlanta on Wednesday 24th August.
McIlory and Woods, who both already hold business interests off the course, have a history of investing in golf entertainment companies. McIlroy’s Symphony Ventures investment portfolio includes an interest in Drive Shack’s Puttery, while Woods’ TGR Investments owns an interest in Popstroke.
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