McLaren Racing partners with Iron Mountain
The McLaren Formula 1 Team have agreed a new partnership with global information management services company, Iron Mountain.
The multi-year deal will see Iron Mountain become an official partner of the team, beginning from the 2025 United States Grand Prix. As part of the agreement, Iron Mountain branding will feature on both McLaren Formula 1 cars throughout the 2025 season and beyond.
The partnership will focus on McLaren Racing’s digital heritage transformation, with Iron Mountain using its AI-enabled digital solutions to help activate the team’s archives. The project aims to transform historical assets, such as blueprints and vintage media, into new digital content for fans and partners. McLaren Racing will also utilise Iron Mountain’s services for the management of its end-of-life IT assets.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said, “Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”
Greg McIntosh, Executive Vice President & Chief Commercial Officer, Iron Mountain, said, “We are proud to partner with the McLaren Formula 1 Team, which embodies the spirit of innovation and high performance at Iron Mountain. Our AI-enabled digitisation solutions, will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media – protecting these timeless assets for future generations, connecting them to fans and partners, and activating them to unlock value like never before.”
