Mclaren Racing Banks Mastercard Deal
McLaren Racing has agreed a multi-year deal with global payments provider Mastercard.
The deal sees Mastercard become a ‘major sponsor’ of the Surrey-based McLaren Formula 1 Team.
McLaren Racing has described the new partnership as ‘the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.’
As per the agreement, McLaren Racing Formula 1 experiences will become available on Mastercard Priceless Experiences, the initiative that provides Mastercard cardholders access to numerous exclusive properties in sports and entertainment.
Mastercard branding is set to appear across McLaren Racing assets ‘later in the 2024 season.’
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard, said,“We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally.
“For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
Zak Brown, Chief Executive Officer, McLaren Racing, added, “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognisable wherever you are in the world. Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”
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