Mclaren Checks Out Multi-year Ebay Deal

01 May 2024 | Rory Jones
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McLaren Racing has penned a multi-year deal with e-commerce giant eBay.


As per the agreement, eBay branding will feature on the cars of Lando Norris and Oscar Piastri for the first time this weekend, at the Miami Grand Prix on Sunday 5th May.

The company’s logo will also be on display at three additional races in the 2024 season, namely the British, United States and Las Vegas Grand Prix events.

The new partnership will also include ‘storytelling opportunities’ for both parties, with a particular focus on ‘community, individuality and passion.’

Chris Prill, Global VP of Auto Parts & Accessories at eBay, said, “eBay is home to a thriving community of auto enthusiasts, from casual DIYers to professional modders, seeking trusted parts and accessories.”

“For nearly 30 years we’ve been committed to inspiring and serving this audience, and together with McLaren we will establish lasting connections with even more car and motorsport lovers worldwide.”


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