mclaren Racing Expands Castore Partnership

British motor racing team McLaren Racing has announced an extension and expansion to its multi-year partnership with official team apparel and sportswear partner Castore.

UK-based premium sportswear brand Castore will continue to provide teamwear and merchandise for the McLaren Formula 1 Team from the 2023 season, while extending its support to all McLaren’s physical race series from 2024. 

The partnership, which started in 2021, was Castore’s first entry into motorsport. The deal has seen the brand produce the McLaren Formula 1 team’s apparel and fanwear, and work to boost the team’s merchandise reach through a variety of sales channels.

McLaren Racing has not revealed the timeframe of the extension but claim the new agreement is ‘long-term’. The Surrey-based motor racing team describe a ‘shared ambition to deliver an ever more seamless merchandise experience’ as a key driver behind the latest deal.

As part of the partnership expansion, Castore will now provide team apparel and fanwear for the Arrow McLaren IndyCar Team, NEOM McLaren Extreme E Team and the NEOM McLaren Formula E Team from 2024.

Lindsey Eckhouse, Director of Licensing and Digital Products, McLaren Racing, said, “We are thrilled to scale up and extend our relationship with Castore. The response to our team kit and fanwear has been hugely positive, and Castore has embraced our bold McLaren identity through great collaboration and ambition. 

“It’s crucial to have partners who value the power of McLaren’s racing portfolio beyond Formula 1, so we are excited to take this journey to the next level by unifying the look of our other race series.”

Rich Brooks, Brand Director, Castore, added, “It’s a true testament to our Better Never Stops ethos, that we have been able to not only extend our partnership with one of the most prestigious F1 Teams in McLaren, but also to go deeper in supporting their wider race series teams.

“There are some wonderful synergies between the brands, and we are really looking forward to highlighting them over the years and continue to provide the fans with new and innovative products.” 

Castore’s growing portfolio of sports partnerships which also includes Oracle Red Bull Racing, England Cricket, Rangers FC, Newcastle United, Sevilla, Saracens, and athletes such as Jos Buttler, Adam Peaty, Matt Fitzpatrick and Sir Andy Murray.