Mclaren Racing Lands New Partner
British motor racing team McLaren Racing has announced US customer and employee experience management company Medallia as an official partner for the Arrow McLaren SP team.
Arrow McLaren SP represents three entities – Arrow Electronics, McLaren Racing and Schmidt Peterson Motorsports – who joined forces at the end of 2019 in a strategic partnership with an ambition to compete for the NTT IndyCar Series championship and the Indianapolis 500.
The partnership, which will begin at the start of the 2023 season, will see Medallia provide the McLaren team with a suite of solutions to capture feedback from fans and employees.
The company initially began working with McLaren Racing in the lead up to the 2021 US Grand Prix. The expansion to include Arrow McLaren SP means that Medallia now has partnerships with Formula 1 and NTT IndyCar Series teams.
The Medallia brand will be represented on all three Arrow McLaren SP Chevrolet cars and team uniforms through the full 2023 season.
Zak Brown, CEO, McLaren Racing, commented, “It’s fantastic to expand our partnership with Medallia to the Arrow McLaren SP team. Medallia’s leading platform has helped us gain a greater understanding of our fans and of our team in Formula 1, helping us continue to enhance our accessibility and value as a brand.
“We’re excited to now extend this support to our growing IndyCar program in what is an exciting time for the team.“
Leslie Stretch, President and CEO, Medallia, added, “Showcasing the Medallia brand within our customer brand networks with F1 has been hugely successful for our international business. IndyCar provides one of the biggest opportunities to replicate this success in the US, and I can’t think of a better partner to do this with than Arrow McLaren SP.”
