Levi’s To Launch New Mclaren Racing Collection
US clothing brand Levi Strauss & Co. is set to launch a new McLaren Racing collection, after partnering with the UK-based Formula 1 team.
The vintage-inspired collection will include a range of limited-edition pieces, and will celebrate McLaren’s history, including racing cars from the 1980s and its former red and white livery.
The San Francisco-based company’s new McLaren range will launch on 3rd July, ahead of the British Grand Prix at Silverstone on 7th July.
Louise McEwan, Chief Marketing Officer of McLaren Racing, said, “Levi’s is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix.
“We hope McLaren and Levi’s fans will love the Levi’s x McLaren Racing collection as much as we do.”
Levi’s is the naming rights partner of Levi’s Stadium, the 68,500-capacity home of the NFL’s San Francisco 49ers, through a longstanding agreement that dates back to 2013.
The brand has also previously partnered with English football giants Liverpool, serving as the club’s official denim partner.
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