Mclaren Racing Partners With Okx
UK-based motor racing team McLaren Racing has announced a multi-year partnership with cryptocurrency platform OKX. It will become the official primary partner of the McLaren Formula 1 Team and McLaren Shadow esports team from 2022.
OKX, which is the world’s second largest exchange by trading volume, sees the shared values of innovation and accessibility as key to the new relationship between the two global brands. The crypto brand will be looking to boost its profile and use the sport as an opportunity to touch its global audience.
OKX is a place where people can trade, invest, and hold thousands of cryptos, digital assets and collectibles. The company has experienced huge growth in recent years. In 2021, the total trading volume on the platform increased more than 700%, while the number of trades executed on the platform increased 480%.
During the 2022 Miami Grand Prix on Sunday 8th May, OKX branding will be carried on the rear wing, front wing, mirrors, cockpit side, nose, and inner halo of the McLaren MCL36 F1 cars, on the race suits and helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and on the McLaren F1 Team kit and McLaren Shadow Team kit.
Chief Marketing Officer at OKX, Haider Rafique, said, “The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”
Zak Brown, CEO, McLaren Racing, added, “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership through which we will collaborate with OKX to take our fan experience to all new levels.”
