McLaren Racing has agreed a multi-year extension to its partnership with global food brand Mission Foods.
The new deal will see Mission Foods continue as an official partner of the Arrow McLaren IndyCar Team in the NTT IndyCar Series, after renewing agreement that began in 2020.
Across the most recent 2022 season, Mission Foods rolled out a number of trackside activations and fan offerings, including competitions to win race tickets and its 2FAST2TASTY campaign – a fan-facing content series featuring the Arrow McLaren team and drivers.
Since 2021, the two brands have collaborated on a number of interactive activations for fans in the Dallas-Fort Worth, Indianapolis, and Greater Bay Area markets. These events will continue in 2023, with details of an event marking the Texas Indy 375 to be announced in the coming weeks.
Mission Foods branding will be represented across team kit, driver suits and the three Arrow McLaren Chevrolets, piloted by Pato O’Ward, Felix Rosenqvist and Alexander Rossi.
Matt Dennington, Executive Director, Partnerships and Accelerator, McLaren Racing, said, “We are delighted to announce an extension to our partnership with Mission Foods, a brand that has helped Arrow McLaren connect with its fans in fun, authentic ways. It is fantastic to see our partnership continue to evolve as it enters its fourth season, and we are excited to continue racing together.”
Juan Gonzalez, Chief Executive Officer, Mission Foods, added, “We are excited and proud to continue our partnership with the Arrow McLaren IndyCar Team in the NTT IndyCar Series. Both Mission Foods and McLaren Racing have a strong commitment to excellence, and this partnership exemplifies our commitment to motorsports.”