Mclaren Racing Signs Key Deals
McLaren Racing has agreed a multi-year partnership with Udemy.
As per the agreement, Udemy, an online skills marketplace and learning platform, becomes the official learning and skills partner to McLaren Racing.
The deal covers the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team and NEOM McLaren Extreme E Team.
Udemy branding is set to feature on the NEOM McLaren Formula E Team’s race cars and team kit from Season 10 of the ABB FIA Formula E World Championship, and on the helmets of McLaren Formula 1 drivers Lando Norris and Oscar Piastri during the 2024 Formula 1 season.
Daniel Gallo, Chief People and Sustainability Officer at McLaren Racing, said, “We are thrilled to welcome Udemy to the McLaren Racing family. Here at McLaren, we believe that our people are our biggest advantage, and we are proud to have Udemy on board to support our team’s upskilling journey.
“We are excited to further unify our racing series alongside Udemy, while giving our people the opportunity to develop and grow.”
Greg Brown, President and Chief Executive Officer of Udemy, added, “We are excited to partner with McLaren Racing to develop their team, from those in the driver’s seats and pit lanes to those running the business in their corporate offices. Udemy’s fresh and relevant course content will help McLaren maintain a high-performing team, staying ahead of fast-moving and ever-evolving trends in technology and business. We’re equally thrilled to support all four physical race series, demonstrating our commitment to the McLaren team’s learning journey.”
In a separate deal, McLaren Racing has revealed enhanced Jack Daniel’s branding will feature on the MCL60 race cars at the 2023 Las Vegas Grand Prix.
Jack Daniel’s is an official partner of the McLaren Formula 1 Team and will activate its Make it Count campaign throughout race week.
The campaign will feature digital content with McLaren Formula 1 drivers Lando Norris and Oscar Piastri, American music artist Metro Boomin performing live and embedding with the team, and increased Jack Daniel’s branding across McLaren touchpoints.
For the entire Las Vegas Grand Prix weekend, a unique Jack Daniel’s-branded collage will be represented across the side pod rear and engine cover rear of both MCL60s.
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