McLaren Racing dial up US-focused T-Mobile deal
McLaren Racing have landed a new agreement with T-Mobile that includes branding on the Formula 1 team’s cars and garage headsets for the rest of the 2024 season.
The deal also sees the telecommunications provider become McLaren’s exclusive 5G partner in the US, taking effect from the 2024 United States Grand Prix in Austin on 20th October.
Through the new partnership, the team will use T-Mobile’s 5G to enhance race day operations, we well as providing connectivity for guests and offer new fan experiences at races in the US.
T-Mobile’s established sports sponsorship portfolio includes a longstanding agreement with German football giants Bayern Munich, as well as deals with MLB, the PGA of America, and MLS club Los Angeles FC.
“We are delighted to welcome T-Mobile to the McLaren Racing family,” said Matt Dennington, Co-Chief Commercial Officer at McLaren Racing.
“As our US fan base continues to grow, it is great to be able to work with more partners that will help us increase our presence and ability to activate with our fans in these regions.”
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