mclaren Seals DP World Partnership
Formula 1 team McLaren Racing has partnered with DP World.
The deal sees the global supply logistics company become an official partner of the McLaren Formula 1 Team from 2023.
DP World will work closely with the motor racing team to support McLaren’s complex global supplier network, with McLaren describing the new agreement as crucial to driving ‘enhanced efficiency’ and ‘reimagining the team’s supply chain to make it faster, smarter, and more sustainable.’
From the 2023 Formula 1 season, DP World branding will feature on the 2023 McLaren Formula 1 cars and the overalls of McLaren drivers, Lando Norris and Oscar Piastri.
Already the title sponsor of golf’s European Tour, the new deal with McLaren will see DP World benefit from another global platform to engage with customers, prospects and stakeholders, forming ‘an essential part of its business growth plans in the automotive, technology and energy sectors.’
DP World will also become the lead partner of McLaren APEX, McLaren’s off-track business-to-business event programme, promoting collaborations across McLaren’s expansive partner network.
Zak Brown, CEO, McLaren Racing, commented, “We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.
“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.”
Mohammed Akoojee, Chief Operating Officer, Logistics, DP World, added, “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports. We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector.
“This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient.”
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