Mellis Appointed New Md Of Asics UK
Global sports brand Asics has appointed Barry Mellis as its new Managing Director for UK & Ireland, replacing Ryoji Sekito.
Mellis joins Asics with extensive UK and European sports trade experience, most recently as General Manager of Intersport UK.
Prior to this he has held both Country Manager and Sales Director roles at New Balance, following 19 successful years with adidas across a number of commercial functions.
Sekito had served as Managing Director for UK & Ireland over the past nine years during a 30 year international career with Asics globally.
Alistair Cameron, Asics president and chief operating officer said of the new appointment: ‘Asics UK is the fastest growing part of Asics European business and he will be responsible for maintaining brand growth and dynamism.’
