Mercedes-benz Wins The Open Extension
The Royal and Ancient Golf Club of St Andrews (R&A) has extended its partnership with German luxury car manufacturer Mercedes Benz ahead of the 150th edition of The Open.
For a record 30th time the R&A will host this year’s Championship. From 10th July to 17th July, with nearly 300,000 spectators expected to attend. Mercedes Benz will again hold a significant presence at the iconic golf tournament.
Mercedes‑Benz has been a partner of the Open organiser, The R&A, since 2011. This year, Mercedes‑Benz’s partnership extension consolidates its position as an official patron and official car at The Open.
With almost 100 vehicles active throughout the tournament, the company will ensure the mobility of players, officials and selected guests for the Championship. The fleet of vehicles be all-electric.
Bettina Fetzer, Head of Communications and Marketing at Mercedes‑Benz AG, said, “We have extended our commitment to The Open in order to continue to drive forward the issue of sustainability together with The R&A in the future and to support our partner in the best possible way in its goal of CO2 neutrality through the use of an electrified vehicle fleet.”
“In this respect, The Open is the perfect platform to present our understanding of sustainable luxury and the mobility of the future to the golf world.”
Martin Slumbers, Chief Executive of The R&A, added, “Mercedes‑Benz has become an important and innovation-driving partner for us and The Open since the beginning of the partnership. Mobility at such a major event is a fundamental part. We are delighted to have a partner like Mercedes‑Benz at our side. Together, we want to continue to pursue our sustainability ambitions.”
