Mercedes F1 Team Turns To Ai For Marginal Gains
Ahead of the upcoming Formula 1 season, The Mercedes-AMG PETRONAS F1 Team has announced a new multi-year partnership with artificial intelligence (AI) and cloud computing technology company G42.
According to a statement, the new agreement will ‘explore ways to deploy cutting-edge artificial intelligence software and solutions into the team’s operations to deliver critical insights’.
Specifically, the UAE-based company will aim to improve the accuracy of insights and the ability of the team to find and action marginal gains, with the possibility of further collaboration with other companies within the G42 portfolio.
The G42 group of companies includes Bayanat, G42 Healthcare, G42 Cloud amongst others, however, analytics company Presight.ai is specifically mentioned within the release as having a potential role.
Furthermore, the partnership will have a focus on development programmes, joint training, and innovation workshops.
Under terms of the new agreement, G42 branding will be displayed on the Mercedes-AMG F1 W14 E PERFORMANCE, on the helmets of drivers Lewis Hamilton and George Russell, and in the team’s garage on Grand Prix weekends.
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team said, “We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and using its AI-powered, data-driven insights to help us on and off the track.”
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added, “We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.”
The 2023 Formula 1 season will begin with the Bahrain Grand Prix on 5th March.
