Mercedes GP Unveils New Sponsor
As the new season gets underway, the Mercedes GP Petronas F1 team has signed a new sponsorship deal with energy drinks brand Monster Energy.
As an integral part of Monster’s ongoing global push, the Monster Energy logo appeared on the helmets of the team’s drivers, Nico Rosberg and Michael Schumacher, and on their silver racesuits in the first race of the season, the Bahrain Grand Prix staged this weekend.
Monster is the latest in a growing numbers of sponsors to join Mercedes GP in its first season following the eponymous car brand’s takeover of last year’s championship-winning team Brawn GP.
Rosberg and Schumacher came in fifth and sixth respectively in the Bahrain Grand Prix and will look to challenge the podium as the F1 circus moves to Australia in two weeks’ time.
