Mercedes Joins ATP World Tour Line-up
The ATP has announced a multi-year sponsorship agreement with Mercedes-Benz, with the luxury automobile manufacturer confirmed as the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, to be held at The O2 in London from 4th to 11th November.
Through this agreement, Mercedes-Benz will provide a premium fleet of cars starring the new S-Class for the Official Transportation of the tournament.
Laurent Delanney, CEO ATP Europe and ATP commercial director, said of the deal: ‘We are proud to welcome Mercedes-Benz as a sponsor of the prestigious Barclays ATP World Tour Finals.
‘The tournament features the best of the best with the Top 8 singles players and doubles teams in the world. Staged at the premier entertainment venue in the world, this innovative and premium tournament is the perfect match for Mercedes-Benz.’
Marcus Breitschwerdt, President and CEO, Mercedes-Benz UK added: ‘We’re delighted to support the Barclays ATP World Tour Finals, which is an incredible year-end event. The world’s top players this year will be in London to play great tennis and Mercedes-Benz is proud to be part of this prestigious competition.’
Mercedes-Benz joins an already vast group of international brands at the Barclays ATP World Tour Finals including Barclays, Corona, FedEx, Ricoh, Emirates, Rolex, Moët & Chandon, Lacoste, Enel, amongst others.
The portfolio has already been expanded once this month, with Gillette and Segafredo Zanetti also signing new deals.
