Mercedes renews UBS Formula 1 deal

Mercedes-AMG Petronas Formula 1 Team has announced a renewed partnership with UBS.

As per the agreement, the Zurich-based bank will continue to receive prominent branding on the front of the drivers’ uniforms directly below the Mercedes logo.

UBS has been a partner to the team since 2011. In that time, the Mercedes team, which is based in Brackley, England but possesses a German licence has won seven Drivers’ and eight Constructors’ World Championships.

Iqbal Khan, Co-President UBS Global Wealth Management and President UBS Asia-Pacific, said, “We are proud to extend our long-term partnership with the Mercedes-AMG PETRONAS Formula 1 Team. The partnership reflects our shared values: a commitment to innovation, talent and teamwork, which all drive performance. I look forward to the opportunities our partnership will present in this next chapter together, as we continue to provide unparalleled experiences for our clients.”

Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS Formula 1 Team, said, “UBS has been an important member of our partner family ever since we began our relationship back in 2011. It is no surprise to me that we have enjoyed such a long-standing relationship given our shared values and goals. We both strive for excellence, maintain the highest standards, and share a commitment to sustainable performance. It is fantastic to extend our partnership yet again and we look forward to working together for many more years to come.”

UBS had reportedly been in talks with Formula 1 itself regarding a potential sponsorship deal earlier this year. A deal did not materialise, and the banking category position was later taken up by Santander.