Mercieca Charged With Rhino Rugby Brief

Rugby training brand Rhino Rugby has appointed Mercieca as its retained agency to manage its consumer PR, and will see the agency handle day-to-day media relations in the UK as well as activating its associations with governing bodies, the British & Irish Lions and ambassadors.

Mercieca PR director Gemma Oakes said: ‘We are looking forward to helping Rhino Rugby tell its story over the coming months. This win is part of a fantastic start to 2013 for us and further cements our position as a communications agency with a strong rugby and sport team.’

The account is the third sports win for the agency for PR support in recent months, further to appointments from Legends Rugby and Mitre.

Rhino Rugby was announced as an Official Supplier to the British & Irish Lions 2013 Tour last year, and will supply the training equipment for the squad throughout the journey this summer.