Mercieca To Handle Cobra-puma Golf PR

Mercieca Ltd has been appointed to handle the consumer PR for Puma’s golf arm – Cobra-Puma Golf.

Mercieca has been briefed to increase Cobra-Puma Golf’s visibility within the sport, lifestyle and press, furthering its goal to become golf’s most desirable sports-lifestyle company.

Sports brand Puma acquired equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, in April 2010.

The acquisition also included the endorsement contracts of players including Ian Poulter & JB Holmes.

Mercieca’s current client roster includes Puma, as well as Diageo GB, Coca-Cola Enterprises and Cadbury.