Brooks Sports has appointed Mercieca to manage its social media with immediate effect, in a bid to help build greater brand awareness amongst a younger target consumer in the UK.
The company specialises in creating men’s and women’s footwear and apparel.
Brooks Sports marketing manager, Mike East, said: ‘Our business is continuing to go from strength to strength in the UK, as is our presence on social media. This new partnership with Mercieca enables us to use their expertise and influence to take us to the next level across Brooks Running and our women’s brand Moving Comfort.’
Mercieca PR director Gemma Oakes added: ‘We’re thrilled to be working with Mike and his team. Brooks has a strong heritage with running specialists and we’re hoping to play a positive role in extending the brands story to a wider consumer.’