Michael Owen Nets Betvictor Ambassador Role
BetVictor has announced the signing of former England football international Michael Owen as a brand ambassador on a three-year deal with immediate effect, with the striker contributing preview columns and tweets on the brand’s website.
The former Liverpool, Real Madrid, Newcastle and Manchester United player will kick off his partnership with his first column to go live at BetVictor.com on Monday 10th February, with tweets from @BetVictor at the same time, as he previews the full programme of midweek Premier League fixtures, including the visit of one of his former clubs Manchester United to the Emirates in a vital game for both sides.
Owen, who also has a similar ambassadorial role for the QIPCO British Champions Series, now works with the commentary team on BT Sport.
BetVictor chairman Victor Chandler said of the news: ‘Michael is a genuine sporting icon, instantly recognisable throughout the world and, as a global brand, we see Michael and BetVictor as the perfect fit and are delighted to welcome him on board.’
‘Michael has played for some of the biggest football Clubs in the world, had a glittering international career and we are looking forward to working with him. He will be sharing his forthright views and opinions with BetVictor customers on the big sporting topics of the day but especially football and horseracing which Michael is so passionate about.’
On the announcement, Owen added: ‘I am delighted to announce my ambassadorial role with BetVictor. As a genuine sports enthusiast it’s very exciting to be involved with such an established and vibrant brand. With my sporting experience and knowledge, as well as my social media reach on Twitter and Sina Weibo, I am really looking forward to helping BetVictor develop and expand their brand into new markets around the world.’
