npower Championship club Middlesborough has launched shirt sponsorship
packages on a monthly basis after offers for season-long offers were
deemed not good enough by the club.
The sponsorship offer is named ‘Tailored for You…’ and the campaign is looking to attract local, national and international interest.
The club will offer packages for the 10 months of the 2010-11 season.
The innovative approach will allow companies to promote themselves to target audiences directly during specific campaign periods.
The offer comes after clubs such as West Brom and Nottingham Forest took one-match shirt sponsorship deals with football betting company Victor Chandler.