Middlesbrough and Kindred Group agree two-year sponsorship extension

EFL Championship outfit Middlesbrough have inked a two-year renewal of their front of shirt partnership with Kindred Group.

Through the extension of the deal, which was first signed in 2018, the online gambling brand’s logo will continue to feature on the club’s kits.

Alongside the kit inventory, Kindred Group will also continue to support Middlesbrough FC (MCF) Foundation’s ‘Team Talk’ mental health initiative.

The Team Talk platform uses the club’s players, manager and staff to interact with men across the Teeside region about their mental well-being.

Throughout the season, Kindred will allow the MFC Foundation to promote its charitable initiatives on the Boro’s shirts.

The renewal will additionally see the continuation of Middlesbrough’s ‘Foundation Weekend’ community initiative.

“Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned,” said Sam Mead, UK General Manager at Kindred Group.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously.

“That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial at Middlesbrough, added, “The health and wellbeing of our local community is very important to ourselves and Kindred.

“We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside.”

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