Millennium Stadium Set To Be Renamed

08 Sep 2015 | tshego

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The Millennium Stadium is set to be renamed after Principality Building Society agreed a new ten year naming rights agreement with the Welsh Rugby Union (WRU).

From January of next year, Wales’ national stadium will be known as the Principality Stadium.

The new agreement marks the first naming rights deal for the 74,500-seater stadium, with the first match to be played in the newly renamed venue scheduled for Wales’ home Six Nations second round clash with Scotland on 13th February 2016.

As part of the new deal, the country’s largest building society will offer its members, customers and employees exclusive experiences and WRU tickets.

The WRU and Principality have been partners at various levels since 1969. In 2001, the company sponsored the governing body’s main knockout competition before taking on the title sponsorship of Wales’ Premiership division.

WRU chairman Gareth Davies commented: “Principality Building Society has been a great supporter of the game at the semi-professional level since 2005 but from now on its name will have a new resonance in every community in Wales.

“Securing a new partner and doing so with such an important and respected Wales-based organisation is a big step forward for us all. Both the WRU and Principality are intrinsically linked with people from all points of the compass in Wales and the renaming of the Principality Stadium will emphasise that strategic alignment.”

Graeme Yorston, group chief executive of Principality Building Society, added: “This partnership perfectly reflects our ambition – supporting the local communities that we serve and engaging with a younger audience while raising the awareness of our brand on a national and global scale by putting our name to the world stage.”