Miller Insurance Services Return To Partner With The Sport Industry Awards 2021

Miller Insurance Services, the leading specialist insurance and (re)insurance broker, has returned as an Official Partner of the Sport Industry Awards 2021, the industry’s biggest night of the year.

The renewal will see Miller continue to partner the (Virtual) Event of the Year, a revamped category that this year celebrates not only the events that have happened in person, but those that were delivered digitally, and kept us entertained, engaged, or active in the hardest of times.

The Sport Industry Awards, year-in and year-out, celebrate the immense work done around the sector, and while the last year has seen stadia and arenas around the world fall silent for a time, the industry still found new ways to bring the colour and the noise through virtual and bio-secure events – the very work rewarded with this category.

After a summer that is expected to see an ever-increasing return of events, including an Olympic Games and a UEFA European Championship, the Sport Industry Awards 2021 will be the perfect reunion for the industry at large.

David Griffiths, Senior Advisor, Sport and Entertainment at Miller Insurance Services said:

“We’re thrilled to continue our longstanding relationship with such a respected voice in the industry in the form of Sport Industry Group and to continue our support of the (Virtual) Event of the Year category. The industry has seen some phenomenal innovation in the event space over the last year – a lot of it enforced – but we’re now emerging out the other side with new learnings, talent and ideas.

“Similarly, we’re all so excited to be getting back together in September for a great reunion. As our category celebrates major events, we cannot wait to be getting back to the industry’s biggest one of all.”

Alex Coulson, Sport Industry Group Managing Director added:

“Miller Insurance Services has been a trusted partner of Sport Industry Group for many years now – providing us with excellent cover and protection for our own work while we support their other endeavours in the sporting sector, and I’m delighted to be continuing our relationship with them.

“No category highlights the resilience of our industry as much as the (Virtual) Event of the Year does, and so it’s fantastic that Miller – who have shown such faith in the Sport Industry Awards for so long – should partner with it. We’ve had some fantastic entries, and I’m excited both by seeing the eventual winner and what next year holds as sporting events resume in full force.”