Millwall partner with Shoorah for fan wellbeing
Millwall FC have launched a new initiative offering free mental wellbeing support to its fanbase in partnership with the mental health and wellbeing app Shoorah.
The initial two-year partnership provides all Millwall season ticket holders and members with a free subscription to the premium version of the Shoorah app, which usually costs £44.99 per year. The collaboration, which will benefit over 12,000 fans, represents a commitment to promoting mental health support and ensuring fans have tools to improve their mental wellbeing.
The Shoorah platform is designed to make mental wellbeing support more accessible and affordable, offering users features to support both mind and body. These include journaling, gratitude practices, mindfulness, meditation, personalised support tools, holistic wellbeing features, gamified challenges, and a supportive community. Fans will also have the option to explore enhanced services, such as in-app therapy, at an additional cost.
Luke Wilson, Chief Commercial Officer at Millwall Football Club, said, “From our first conversations with the team at Shoorah, their passion for supporting mental health was immediately obvious, and providing accessible and innovative solutions is at the heart of that. Our Community Trust already run sessions in our local community, to help support those in need, alongside mental health charities. But being able to use technology to go a step further, providing free support for all our registered fans no matter where they are in the country, felt like something innovative we could do to help signpost issues and make a tangible difference to many more lives.“
Lorri Haines, Co-Founder at Shoorah, added, “We built Shoorah from our own journeys from pain, persistence and a belief that wellbeing should be accessible to everyone, everywhere. Our clinical and creative teams have worked to design something that meets people where they are. With over 60 interconnected features across mental, physical, and emotional health, Shoorah does have something for everyone. This partnership with Millwall represents exactly what we stand for, real wellbeing, for real people, made simple.“
