The Daily Mirror is to launch a new football website to coincide with the start of the Premier League season in August.
MirrorFootball.co.uk will combine club-by-club breaking news with live match reports and coverage of press conferences.
The site will be video-rich, introducing a Football Spy video divulging the latest transfer gossip, a daily football agenda show, a new weekly video from footballer Robbie Savage and video match previews and reports.
Daily and Sunday Mirror columnists will provide video, audio and stories while site users will have access to the media group’s entire archive of images.
These include a number of previously unseen images, including shots of Sir Alf Ramsey’s England in training the day before the 1966 World Cup Final and rare behind-the-scenes photos of Manchester United and Liverpool’s great European triumphs.
Alongside a number of blogs, the site will introduce a match centre for its fantasy football game. The centre will allow fans to follow text and graphical commentary on their team’s matches.
The new site will be included in the nest of websites that make up Mirror Group Digital for the sake of ABCe user number certification.
According to the latest figures, Mirror Group Digital traffic has grown 80% year on year and in May the site had another record month.
The Trinity Mirror website attracted 8,693,581 unique users in May, a rise of 1% on April.