Mission Athletecare Appoints Speed Comms

Mission Athletecare has appointed Speed Communications to handle all UK and European media relations, as it looks to expand the business in the European market.

Co-founded in 2009 by a group of athletes including 19-time Grand Slam tennis champion Serena Williams, to create products that tackle overheating.

Mission boasts more than 25 high-performance product innovations and is sold in nearly 20,000 stores across the U.S.  Over the coming weeks, Speed Communications will launch Mission’s EnduraCool Instant Cooling Towel onto the European market.

Josh Shaw, CEO of Mission Athletecare said: “Speed Communications came highly recommended by our UK market contacts and when it came to pitch they didn’t disappoint. Speed have a wealth of experience in the fitness and technology sectors and are a great fit for Mission.”

Serena Williams showed off the towel technology at the Australian Open earlier this year, find out more at #CuttingEdgeSport.

Kate Bosomworth, managing partner at Speed, commented: “We are delighted to be working with Misson, an exciting addition to our client portfolio – sitting across sport, fitness and tech, they are right in our sweet spot.”