Mitre Renews Football League Partnership

Mitre’s Delta Hyperseam football has been unveiled as The Football League’s official match ball for the 2015/16 season, marking a renewed partnership that will see Mitre Sports International continue as official ball supplier for the next four seasons of a relationship that has lasted over 40 years.

All 72 Football League teams will play home fixtures with a customised version of the Mitre Delta Hyperseam featuring club logos and colours. Bespoke editions of the ball will be used for the Johnstone’s Paint Trophy and the Capital One Cup which kicks off on Tuesday 12^th August.

The ball will make its debut on Friday 7^th August when Nottingham Forest travel to Brighton and Hove Albion for the opening game of the Sky Bet Football League season.

As the official ball, Mitre’s Delta Hyperseam will feature in 1,671 matches across the Sky Bet Championship, League 1, League 2 and the Sky Bet play-offs at Wembley Stadium.

To celebrate its long-running partnership with The Football League and maximise awareness of its new professional range, Mitre has launched the #madewithmitre creative campaign. The new creative looks to acknowledge the role Mitre footballs have played in matches over the last four decades and the support they will continue to give Football League players over the next four years. The campaign will be supported with trade advertising, PR, and social media.  

Shaun Harvey, chief executive of The Football League said: “The Football League is proud to announce this partnership renewal with Mitre, safe in the knowledge that our clubs will be playing with the best quality footballs available on the market. The Football League and Mitre are two great British names known the world over and we look forward to working together to provide another season of excitement for fans at home and abroad.”

Jon Godden, managing director at Mitre Sports International commented: “We are delighted to announce our continued partnership with The Football League. We look forward to continuing our shared passion for the game and, through the new Delta Hyperseam football, will continue to provide the teams with the very latest football innovation and technology.”