Mitre Retains Mercieca Ltd Services

Mercieca Ltd has been appointed to handle the consumer PR for sports brand Mitre, having previously worked with the historic football brand on projects last year. 

Working in collaboration with the communications and marketing team at Mitre, the agency will be responsible for consumer and media activation to launch and promote the brands new partnerships and product offering across equipment and apparel, as well as aligning its football ambassadors to the brand.

Chirag Patel VP product and marketing at Mitre Sports, said of the appointment: ‘We enlisted Mercieca’s expertise on a project early last year and found them to be incredibly proactive and results driven.’ 

‘Their considerable experience working with a range of leading UK and international sports brands meant that they hit the ground running, which with our line-up of activity in 2014, is why we chose to retain them as our PR agency.’

Mercieca PR director Gemma Oakes added: ‘We’re thrilled to be working with Mitre, particularly in a World Cup year.’