Mitre Signs Lucozade Powerleague Deal
Mitre has announced a new three-year partnership with Lucozade Powerleague that will see all leagues play with a Mitre football designed specifically for the five-a-side format, with a range of joint initiatives including a national tournament culminating in a final held at the Wembley Lucozade Powerleague Centre.
Chirag Patel, vice president of product and marketing at Mitre, said of the announcement: ‘We have ambitious plans for the brand in the UK and Ireland and are excited about the new exclusive designs that we have created.’
‘The Lucozade Powerleague centers attract over 560,000 visitors each month in 46 locations. Small sided football is one of the fastest growing forms of the game and as the UK’s leading provider, they offer top class facilities and a well organised league structure. Their goals are very closely aligned with our own, which is why this new partnership is important to us.’
‘The new Lucozade Powerleague football and small sided game apparel look great and have been designed with technical purpose and precision, putting the player’s needs first. Mitre is dedicated to being at the heart of football, improving the quality of play at every level.’
The UK’s largest five-a-side football centre operator was shortlisted for Best Use of Social Media at the BT Sport Industry Awards 2014. Check out the full Official Shortlist here.
