Mitre Sports Unveils Online Football Hub

Mitre Sports International has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice on football tactics, technique, nutrition and fitness.

Working with online influencers and their current communities such as FourFourTwo and nutritionist Ben Coombes, Mitre has curated bite-sized online content supported by a social media strategy including YouTube, Facebook, Twitter and Instagram as part of the brands intention to engage a younger audience.

Mitre moved into the small-sided football scene in March after signing a three-year partnership with Lucozade Powerleague.

Will Klug, brand marketing manager at Mitre Sports International stated: ‘We’re really excited about the launch of Mitre Star and the opportunity it presents us to create and share engaging and fresh content for football players. The popularity of 5-a-side and 7-a-side games continues to increase in the UK and we are committed to introducing relevant product and content that appeal to this audience.’

‘Our partnership with the Lucozade Powerleague is building brand awareness, whilst the launch of Mitre Star is created to enhance player’s football experience. We have ambitious plans for the brand in the UK and Ireland and remain dedicated to being at the heart of football to improve quality at every level.’